Hotlist
- Rain Clothing Co
Swimwear and activewear from honest, hardworking, fun people.US only
- Rancho Gordo
Heirloom beans, grains and chiles, sourced from small farmers they work with closely.Recommended by 6 readers
- Ugmonk
Analog note-taking systems and well-made goods from a small studio in Pennsylvania.
- Diaspora Co.
Single-origin spices from India, fresh, ethically sourced and tested for heavy metals.Recommended by 3 readers
- Knotzland
Bowties and lavalieres made from repurposed fabric by a Black woman artist.
- Askinosie Chocolate
Bean-to-bar chocolate from Springfield, Missouri, made in direct partnership with cocoa farmers.
- Origin USA
Clothing and boots made entirely from American-sourced materials.Recommended by 2 readers
- Big Spoon Roasters
Small-batch nut butters and bars with inventive flavors and few ingredients.Recommended by 3 readers
- House of Marbles
Family-owned maker of marbles, toys and traditional games.Ships worldwide
- Zingerman's
Mail-order specialty foods, breads and gift boxes from Ann Arbor's famous deli.
- Curly Girl Design
Greeting cards with unique designs and the right message.
- Zingerman's Candy Manufactory
Old-fashioned candy bars, brittles and treats made by hand in Ann Arbor.
- Farmgirl Flowers
Unusual flower arrangements at fair prices, with real dedication to growers.
- Maker Milk
Protein-fortified oat milk powder from a small family company.Recommended by 2 readers · US only
- Satchel and Page
Heirloom leather bags, jackets and wallets, sold only direct.
- MumsKitchens NYC
Caribbean baked goods and treats from family recipes, like carrot cake and fishcakes.Recommended by 2 readers
- Anthony's
Instant coffee that actually tastes good, in thoughtful, sustainable packaging.
- Lee Valley Tools
Canadian family company selling woodworking, garden and kitchen tools, including its own Veritas line.Recommended by 2 readers
- Masri Sweets
Middle Eastern sweets from a three-generation family business.
- Seed + Mill
Tahini and seed-based foods from New York, including a chocolate tahini sauce.Recommended by 2 readers
- Reluctant Trading Experiment
Special peppercorns and spices bought direct from growers.
- Bookshop.org
Buy books online and share the profit with independent bookstores.Recommended by 2 readers
- Dandelion Chocolate
Sustainable bean-to-bar chocolate from San Francisco.
- Anderson House
Freeze-dried soup mixes from a small business.
- Jacobsen Salt Co.
Sea salt with great flavor and texture.
- Tea Lyra
High-quality loose tea at good prices.
- Indri Vanilla
Vanilla beans and cacao nibs sourced to support farmers, with recipes and a lively community.
- Jaxon Howell
Handmade custom hats with close attention to detail.
- Banned Books Box
Curated sets of banned books, monthly or on demand.
- Saddleback Leather
Full-grain leather bags and accessories built to outlast you.Recommended by 2 readers
- Material
Stylish kitchenware in quality materials.
- Burlap & Barrel
Single-origin spices sourced directly from the farmers who grow them.
- Betsy Frost Design
Handmade jewelry and classy gifts, a reliable answer to gift-giving for years.
- Breakaway Matcha
Matcha, houjicha and ceramics from a founder who handwrites a note with every order.Recommended by 2 readers
- Piper
Single-origin pepper and beautiful, easy-to-use grinders with no plastic.
- Sweetwater
Music and audio gear, with personal service from real people.Recommended by 2 readers
- PS Audio
High-end audio gear designed and built in Boulder, Colorado.
- Olive Oil Lovers
Extra virgin olive oils from award-winning producers worldwide, picked by an olive oil expert founder.
- Martial
Organic, well-designed clothing for lifting and everyday wear.
- Deneen Pottery
Hand-thrown mugs from a solar-powered pottery, the official mug of the National Park Service.
- Nutman
Gourmet snacks and candy, packed locally and loved by local hospitals.US only
- Penzeys Spices
High-quality spices from a company that uses commerce to build community.Recommended by 2 readers
- Montana knife company
Knives made in Montana, built to last for generations.
- La Boite New York
Creative herb and spice blends from New York with real depth of flavor.
- Escatto
Cold brew coffee that even a coffee hater enjoys.Canada only
- Second String Leather Company
Wallets and leather goods made in Grand Rapids from repurposed vintage sports gear.US & Canada
- Simplified
Planners and organizing tools for women.
- Rancho Meladuco
Soft, juicy Medjool dates from a woman-run Coachella Valley farm, packed by hand.
- O&H Bakery
Small family bakery in the Midwest making traditional Danish kringle that ships and freezes well.
- Cruzbike
Fast, front-wheel-drive recumbent bikes.
- Sugarbush Farm
Maple syrup, cheddar and other Vermont foods made on a family farm.
- Just Coffee
Fair-trade co-op roasting coffee and making hot chocolate.Recommended by 2 readers
- Rebel Cheese
Award-winning dairy-free cheese cultured from real nuts.
- Anna Brones
Papercut art turned into prints, calendars and stickers.
- Pennyroyal cheese
Extraordinary goat cheese from a small farm.
- Honeybadger Homestead
Handcrafted tallow balms, soaps and honey from local ingredients.
- Dinner with Barkley
Small-batch ceramic spoon rests, kitchenware and aprons.
- Wolf Ceramics
Simple, beautiful handmade dinnerware, mugs and vases.US & Canada
- Musicmakers
Folk instruments, especially the Reverie Harp, loved by music therapists.Ships worldwide
- Clandestine Chocolates
Artful chocolates.
- Bottled Up Designs
Affordable jewelry made from reclaimed antique glass, each with a tag telling the glass's story.
- Indian Pueblo Store
Pueblo pottery mugs from a store owned by the 19 Pueblos of New Mexico.
- Alora Ambiance
Woman-owned, Italy-inspired home fragrance and reed diffusers.
- Raygun
Funny, progressive T-shirts and gifts designed and printed in Des Moines.
- Narrowboat Coffee
Fresh-roasted coffees named after England's canals.UK only
- Dharma + Dwell
Shop of high-quality sustainable products for everyday living.
- Oaktown Spice Shop
Exotic, always-fresh spices with recipe cards, from a shop that champions Bay Area makers.
- Peace by Chocolate
Chocolate from a company founded by Syrian refugees, whose story became a movie.
- Rana Golf
Golf bags sized for toddlers.
- Coex 3D
3D printing filament made in Green Bay, Wisconsin.
- SKT Ceramics
Porcelain tableware with the maker's personality in every piece.US only
- Taylor Custom Rings
Small family business making ethical, carefully crafted fine jewelry.
- Adafruit
Open-source electronics kits, boards and parts, designed and made in a New York City factory.
- Dera
A running belt you forget you're wearing.
- BirdieBlue
Bags and wallets made from recycled ski wear.
- ezpz!
Feeding gear for babies and toddlers, designed with pediatric feeding specialists and tested for safety.
- Anne Koplik Designs
Family-owned New York maker of enamel and crystal jewelry, in business 45 years.
- Butterfly Bakery of Vermont
Vermont hot sauces and goat milk caramel made from local peppers.
- John’s Crazy Socks
Fun socks from a company run by an adult with Down syndrome, with handwritten notes.
- Portland Gear
Travel gear and heavy sweatshirts, well made and fairly priced.
- Shankara
Ayurvedic skin care made with pure, effective ingredients.
- Alpha Coffee
Coffee from a roaster that has given away more than 24,000 pounds to good causes.
- Le Sas Bon
Candles and home fragrance from a small New York maker on Orchard Street.
- Last Manner
Curated everyday carry items for men, many you won't find elsewhere.
- Goodee
Thoughtfully designed home goods from makers around the world.
- Highlander Pens
One-of-a-kind handcrafted pens from a husband-and-wife shop, fairly priced.
- Legacy Chocolate
Premium chocolate truffles from a small maker.
- Utopian Coffee
Award-winning coffee roaster with close relationships with coffee farmers.
- Fruition Chocolate
Excellent single-origin chocolate bars and coated nuts.
- Methodical Coffee
Coffee roaster that supports small farmers and runs four cafes in Greenville.
- Paynter
Clothing with great quality and great stories behind it.UK only
- Ocean Bottom Soap
Soaps and beauty products for very sensitive skin, made with care by the owner.Canada only
- Joey's Hot Sauce
Small-batch organic hot sauces, from mild to very hot.
- Nickel & Suede
Woman-founded maker of distinctive jewelry, handbags and accessories.
- Monkey Fish
Toy store full of hands-on games and toys, with excellent online service.
- Laslyn Alpaca
Alpaca socks and other alpaca goods.Canada only
- Wabi Sabi
Goods from Japanese artisans, including traditional incense, glass and pottery.
- Common Goods
One shop for 400+ independent Canadian brands, from housewares to clothing.Canada only
- Town's Toffee
High-quality toffee.
- McCrea's
Fresh, locally sourced caramels.
- Marley's Monsters
Reusable cloth towels, sponges and more, made to keep stuff out of landfills.
- Just Add Honey
Black-owned family tea company that travels the world for ethically sourced leaves.
- No. 6 Depot Coffee
Small-batch coffee roasted in the oldest train station in the Berkshires.
- River Sea chocolates
Chocolate made from cocoa shipped by sailboat from South America.
- Koji House
Small-batch koji, grown by hand inside Virginia's only sake brewery.
- Browsers Bookshop
Independent bookstore that wraps every book in brown paper and string.
- Werable
Clothing and accessories designed for people with accessibility needs.
- Corto
Olive oil, priced at or below Amazon and shipped in a beautiful box.
- Assumption Abbey
Fruitcake from Trappist monks, with one email a year.
- Echoes of Antiquity
Clever, fun printed clothing from a very small shop.
- Ridge Merino
Durable merino wool clothing for the outdoors.
- Prestogeorge Coffee & Tea
Expertly roasted coffee and a wide tea selection from a longtime local shop.
- Bright Endeavors
Candles and diffusers from a social enterprise that trains young moms in Chicago.
- P+V
Home decor and entertaining goods with outstanding design.
- Yuile Street Studio
Truly handmade cards from a small studio in Melbourne.Australia
- OrNot
Bike clothing made in small batches in California, for serious riders and everyone else.
- Reno Fly Shop
Fly fishing gear from a knowledgeable, patient shop in Reno.US only
- Spinnaker Chocolate
Chocolate known for its inclusion bars.
- Termini Brothers Bakery
Old-time family bakery making cookies, cakes and pies.
- sustainable haus
Non-toxic, plastic-free cleaning and personal care products.
- Artifact Bags
Rustic, very durable bags and some clothing.
- Victory Custom Athletic
Made-in-USA baseball uniforms and pants.
- Rustek Hats
Hats and beanies in natural materials.
- Emporio Rulli
Authentic Italian pastries, including seasonal ones, by mail order.
- Ted Brown Music Co.
Fourth-generation family music store helping more people make music.
- Brooklyn Haberdashery
Curated craft supplies from a shop that sees making things as meditative.
- Dancing Foods
Olive oil from a women-owned family orchard in Greece.
- Maths Gear
Mathematical toys, puzzles and gifts from a small UK shop.
- Dodd's Shoes
Small-town shoe store that carries shoes you can't find on the big sites.
- Thursday Boots
Well-made boots at fair prices, with consistent sizing.
- LoveFresh
Natural soaps, lotions and cleaners that smell wonderful.
- Herb Lester Associates
Illustrated maps and offbeat travel guides, including maps of cities in famous books.
- PT's Coffee
Award-winning direct-trade coffee roasted in Topeka.
- Grupo Kaps
Dani DaOrtiz's Spanish magic house: books, DVDs and streaming from top magicians.
- Nama
High-quality juicers and nut milk makers.
- Wild Rye
Women-run B Corp making mountain bike, ski and everyday clothing in Ketchum, Idaho.US only
- Glerups
Wool slippers that are warm without being too warm.
- Highwire Coffee Roasters
Approachable, consistently excellent coffee from experienced roasters.US only
- Marin
Skin care made from lobster glycoproteins.
- American Vinegar Works
Craft fermented vinegars that are as practical as they are delicious.
- Soap for Goodness Sake
Organic handmade soap and shampoo bars.
- Cedar & Vine
Women-owned maker of linen clothing.
- Island Thyme Botanicals
Natural skin care made in their own small factory, with some botanicals grown on site.US only
- Nod Sleepwear
Women's sleepwear redesigned for comfort, in eco-friendly fabric.Canada only
- Gamine Parfums
Offbeat fragrances with an authentic founder story and lovely packaging.US only
- Leckerlee
Small-batch soft lebkuchen, baked shortly before shipping and packed in decorative tins.
- MODE Beach Company
Stylish, lightweight beach chairs and Turkish towels.US only
- Pencils.com
Blackwing and other fine pencils from a family-owned California cedar company.
- Well Your World
Salt-, oil- and sugar-free plant-based foods, including a well-loved "cheese" sauce.
- Farmers Best Popcorn
Very good popcorn.
- MZ Design
Wooden kitchen tools and boards in New Zealand native woods, beautiful and functional.New Zealand
- Mache
Non-toxic yoga mats, wooden blocks and storage, almost all made in the US.
- Christopher Elbow Chocolates
Handmade chocolates and bonbons with seasonal designs, plus an advent calendar.
- Wargames Atlantic
Tabletop miniatures and wargames from an independent US maker.Ships worldwide
- Brodali
Personalized teddy bears with a name or message.Canada only
- Beam Paints
Indigenous-owned maker of watercolor paints and art supplies.
- Jack 59
Indigenous, women-owned maker of shampoo bars and bath products.
- Point Reyes Cheese
Fourth-generation, women-owned family farm making cheese on the California coast.
- Lost Art Press
Woodworking books printed in the USA.
- Yoseka Stationery
Stationery store with fountain pens, inks, planners and helpful videos.
- Weaver Green
Rugs and home furnishings made from recycled plastic bottles in the UK.Ships worldwide
- Blacksmith Coffee Roastery
Female-owned coffee roaster working out of an old blacksmith shop in Little Sweden, USA.
- Kehoe Carbon Cookware
Hand-forged carbon steel cookware, beautiful and functional.
- Revolution Wool Company
Wool bedding and other wool goods from a small local company.
- Heath Ceramics
Durable tableware in beautiful shapes and colors, from a small factory.
- Vermont Spoon
Handmade wooden kitchen tools.
- Hummingbird Chocolate
Craft chocolate and confections made with great ingredients.Canada only
- Kimlyparc
Vegan instant coffee with clean ingredients.
- Bernal Cutlery
Kitchen knife specialists, including a carbon steel bread knife worth seeking out.
- Keap Candles
Scented candles made with care, and Wirecutter's favorite pick.US only
- Homestead Culture
Seeds for passionate gardeners, homesteaders and permaculture fans.US & Canada
- E. Frances Paper
Cards, notes and wrapping paper made from original hand-painted art.
- Bridge Bike Works
Carbon fiber bicycles built entirely in North America.
- Harbor Farm
Christmas wreaths from a small family business with personal service.
- Decware
Handbuilt tube amplifiers and speakers from a small shop in Illinois.
- Words with Boards
Personalized cutting boards, trivets, coasters and ornaments.
- Grip6
Minimalist, infinitely adjustable belts, plus wallets and clothing.
- Princess Awesome
Clothing with planets, pi and STEM designs that doesn't stereotype girls.
- Libro.fm
Audiobooks that support the local bookstore of your choice.
- Ibiza Hair Brushes
Handmade hair brushes from Spain and Germany.
- Savant Studios
Artisanal objects and clothing.Ships worldwide
- Rockin Ron's Music
Huge harmonica selection, with models you can't get anywhere else in the US.
- Mes Chaussettes Rouges
Socks that arrive in a lovely bag with a hand-addressed label.Ships worldwide
- Farm to People
Food from local farmers, like a farmers market delivered.
- P.Marin
Art prints, children's books and cards that celebrate kindness.US only
- Cacao Laboratory
Ceremonial-grade cacao from a New York company started by Argentine siblings, sharing profits with farmers.
- Chocolatia
Sustainable, female-run chocolate maker in Scotland.UK only
- Tiny and Snail
Hand-drawn greeting cards from two sisters who put real care into every one.
- CHARM IT!
Detailed charms for kids, like a lunchbox that opens and an axolotl that swivels.
- ecosh
Herbal supplement blends rooted in a relationship with nature.
- Upstate MN
Shop of small-maker apparel and accessories, with handwritten notes in every order.
- Kaars Online
Candles in all kinds of scents, shapes and colors.Europe
- Moink
Grass-fed beef, pork, chicken and wild salmon from a small farm co-op.US only
- Traisto
Silk scarves, hats and bags dyed by hand with natural dyes in Greece.Europe
- Grand Teton Ancient Grains
Ancient grains grown by the sellers and shipped soon after harvest.US only
- The Toffee House
English toffee as close to grandma's as you'll get.
- Heal The Earth
Adopt an avocado tree and get its fruit shipped to you.US only
- Bow Glassworks
Colorful hand-blown everyday glassware by Pierre Bowring in upstate New York.
- Dorinda's Chocolates
Family-run Nevada chocolatier that gives back to its community.
- Pact
Organic cotton clothing with little packaging and no plastic.
- Brittle Brothers
Peanut brittle from a founder who cares more about the candy than the packaging.
- MESSAGE Footwear
Slippers, slides and mules handcrafted in Portugal from sustainable materials.US only
- Kakawa Chocolate House
Historic chocolate elixirs with recipes spanning 1000 BC to the 1900s.US only
- AndSons
Chocolate truffles from the sons of a Beverly Hills chocolate shop, in striking packaging.
- Agenda Trading
Funny, outdoorsy T-shirts designed and printed in-house, from a business that started in a Mississippi garage.
- J-Tea
Taiwanese oolongs sourced directly from small farms by an owner who knows tea deeply.
- Beego Handmade
Handmade reusable goods in adorable seasonal fabrics.
- Elila
Woman-owned maker of bras for plus-size bodies.US & Canada
- Bitch Creek Ceramics
Hand-thrown, hand-carved pottery with wonderfully satisfying textures.Ships worldwide
- Purl Soho
Natural-fiber yarns from socially responsible mills.
- Hilliard's Candy
Classic chocolates and candy with rich flavors and old-fashioned packaging.
- By The Nook
Personalized heirloom woven blankets.
- Magnetic Poetry
The original magnetic word kits, still creative fun.
- Maison Jacynthe
Women-owned Quebec maker of skin care and supplements.
- The Real Dill
Bloody Mary mix and pickles with real crunch and a kick.
- Federal Color
Professional-grade paints, inks and sketchbooks made by the artists who run St. Louis Art Supply.
- Penguin Magic
Huge online magic shop, with video demos of nearly every trick.
- The Little Fat Girl
Black-owned bakery known for vegan brownies, listed alongside Chicago's hometown Garrett popcorn.
- Sunshine Nut Co.
Cashews grown, roasted and packed in Mozambique by a B Corp that reinvests most of its profits locally.
- bhn
Small-batch, minimal-intervention Oregon wines unlike others in the region.US only
- Boreal Folk
Personal care products with a strong sustainability story.
- Ale-8-One
Kentucky's century-old ginger soda, from a fourth-generation family company.
- True Orange Boutique
Cheerful boutique in downtown Clemson with clothing and gifts for teen girls.
- STEELPORT Knife Co.
Premium kitchen knives made in Portland from US-sourced materials.
- Bell’s Books
Rare books from a family bookstore in Palo Alto, now run by the founder's daughter.
- Daisy Makes
Cake pop forms and cutters from founders with a clever idea.
- Goodnow Farms chocolate
Single-origin chocolate bars from a mom-and-pop maker in Massachusetts.
- Bla Bla Dolls
Whimsical, durable hand-knit dolls.
- Wet Shaving Products
Shave soaps and long-lasting fragrances.
- We love jam
Handmade jams, ketchup and barbecue sauce, each with a story.
- Bridge BUILT
High-quality fitness equipment with real attention to detail.
- Bee Bella
Fair-trade beeswax lip balm and hand lotion, with recyclable tubes.US only
- Tom Bihn
Thoughtfully designed travel and everyday bags, built in Seattle.
- Vanishing Inc.
Magic tricks, books and downloads from a shop where every employee is a magician.Ships worldwide
- Bell Stone Toffee
Crunchy toffee that won't break your teeth.
- Feldspar Pottery
Handmade English bone china from Devon, well priced and quick to ship overseas.
- 4 Objects
Women-owned, bootstrapped maker of sustainable clothing built to last.Ships worldwide
- Nordic Skater
The New England shop that brought Nordic wild-ice skating gear to North America.
- Pilgrim Surf & Supply
Family-owned surf shop with clothing, boards and a love of art and music.Ships worldwide
- EKO clothing
Women's clothing with great style, quality and price.Ships worldwide
- Bola Granola
Granola worth ordering direct, at a fair price.
- Murrelet Herb Farm
Teas and herbs grown, picked and dried by hand on a sustainably run farm.
- Honoka'a Chocolate Company
Artisan chocolates from a small maker in Honoka'a, Hawaii.
- Dietsch Brothers
Multi-generation family maker of ice cream, chocolates and candy.
- Bread and Water Printshop
Well-designed, high-quality printed T-shirts.
- Cocoa Runners
Monthly craft chocolate boxes from more than 100 artisan makers, chosen by a small London team.Ships worldwide
- ROAD iD
Personalized ID bracelets.
- Mill City Running
Family-owned running store and a Twin Cities community favorite.
- Maine Grains
Outstanding flour and whole grains from Maine, with friendly service.US only
- HiFiBerry
High-quality audio boards and amplifiers for Raspberry Pi from a small hardware maker.
- Harry J Epstein Co
One of the last family-owned tool stores in the US.
- Ngala trading
Home decor sourced from South Africa, with outstanding service.
- Craighill Company
Everyday tools designed and refined in-house by a small Brooklyn team.
- High Country Gardens
Native plants that support wildlife and use water wisely.
- Weavers of Ireland
Irish flat caps with great quality and a good story.
- CharMan
Hot sauce made from chiles grown around Ojai, California.
- CHIIZII
Limited-edition fine art prints full of color and culture.
- Topsy Blends
All-natural skin care with well-researched ingredients and clear explanations of each.US only
- The Glass House Store
Stained glass art, from salt dishes to sculptures, shipped within a day.